Graphics



Read the Goals and Vision page of the campaign to read what this logo is all about.

This is the logo the creative team at the Sunlight Foundation has created for the Public=Online campaign. We've put a lot of thought into this: it's simple, works in black and white and maintains the ability to evolve over time. Plus, it's easily replicable by the average person without need for any special software. Watch this video to see how we came up with it.

It evokes time and motion and the iterative nature of real-time government data sets. The "G" for government in the circle (the mark) is also reminiscent of the power button, representing the online component. The strong serif font (the tag) also lets us stand out from the sea of Gov 2.0 sans-serif. The fonts are both open-source.

You are free to use this logo and all the visual assets of the Public=Online campaign.

Basic logo:

Full logo package: (entire logo, no tag, no tag and no mark, no mark and just the mark):

http://media.sunlightprojects.org/publicequalsonline/brand/PEO_logos.zip

Transparent Background PNG versions:

1400x1400 version of The Mark

http://media.sunlightprojects.org/publicequalsonline/brand/peo_mark_1400x1400_transparent.png

1400x300 version of the full logo

http://media.sunlightprojects.org/publicequalsonline/brand/peo_1400x300_transparent.png

700x150

http://media.sunlightprojects.org/publicequalsonline/brand/PEO_logo_transparent_700x150.png

Avatar/Icon (Just the mark, with a transparent background) [the previous version didn't have transparency. sorry.]

http://media.sunlightprojects.org/publicequalsonline/brand/peo_200x200_transparent.png

SVG versions:

The Public=Online Mark (the circle)

http://media.sunlightprojects.org/publicequalsonline/brand/PEO_mark.svg

Adobe Illustrator file:

http://media.sunlightprojects.org/publicequalsonline/brand/PEO_outlines.ai.zip

Fonts:

The first line is "Chunk" (PUBLIC=ONLINE) - the second line is "Goudy Sorts Mill" (GOVERNMENT IN REAL TIME)

http://media.sunlightprojects.org/publicequalsonline/brand/PEO_fonts.zip

Like everything we do, this will evolve over time. We don't even have a color palette or shading style yet. We wanted you to see this first to get your thoughts and suggestions. Please include them in the comments section below.